Brand Questionnaire

Here is where we get hyper-focused and begin to set the stage for your vision and the future for your upcoming project. First, our team needs to get to know you just a little bit better.

With this Brand Questionnaire, we start to see what makes you tick. We look forward to discovering the best ways we can make an impact on your target audience through color, visuals, text and more. If there are any questions you wish to omit, please feel free to do so. However, the more you fill out, the better rounded our understanding of your goals will be.

Your Name

First Name

Last Name

Business Name

Mailing Address

Social Handles:

If they are different from platform to platform, please designate the names of each.

Business Overview

What exactly do you do?

Describe your brand in one sentence:

How do you want your brand to make others feel?

Who is your dream client?

We sometimes refer to this as your target audience. Pretend they are a person and give us as much detail as you can about them. For example, what kind of house do they live in? What are some occupations they hold? Where do they shop? What kind of music do they listen to? What brands do they wear? Let your imagination run free.

What is your ideal client's age, gender, and demographic?

Keep in mind, there can be multiples people listed (i.e. both men and women, 30-50 years of age, etc.)

My ideal regular client's annual household earnings are:

Don't be shy. This will help us to gauge the voice, diction, and visual cues that we use when developing the design and aesthetics of your brand. Keep in mind, the people who stay at the budget motel don't pay attention to ads from The Ritz.

How will these people discover or be drawn to your business?

If you could have three celebrities or people of influence represent your brand or become patrons of your brand, who would they be?

If you feel so inclined, list why you would select them, as well.

Who are some others in your field that you admire?

Include their websites or social handles, if possible.

What makes you stand out from others in your field?

Do you have any specific colors that you wish to incorporate into your brand, and why?

Also, are there any colors to which you have an aversion?

Where do you see your brand in the next few years?

What are your goals, aspirations, and dreams for your brand?

Do you have any additional notes or comments you wish to share?

Brand Questionnaire

Josh Summitt